The Office is where you want it. The new paradigm of Coworking and Virtual Office Solutions.

Posted by: Carlos Gonçalves | Posted on: October 14th, 2011 | 0 Comments

The new functioning models of work spaces was the central theme of the Annual Conference of the Office Business Center Association International (OBCAI), made this month in the USA, to the extent of being voted the change of its designation to Global Workspace Association.

In practice, it’s just a name adjustment to a new reality: the offer of global solutions, which goes far beyond the traditional office and which contemplates the new solutions: the virtual Office, the shared work spaces (Coworking) and the distant secretariat (Virtual Assistants).

Since a while ago that Office Centers are not just to rent rooms: nowadays they are true Business Centers and of Networking, where companies and professionals find support in the business initial phases, and also in a growing period, by making upgrades and downgrades accordingly to your needs, using a turnkey service, of punctual work spaces and meeting rooms.Flexibility and costs rationalization are the key words. The latest data published in the USA refers that 40% of the country’s work force may work remotely, being that new technologies have been giving an effective answer to the professionals and companies needs, with a special highlight to the mobile applications which have been appearing in the market, like LiquidSpace, for workspace booking or myOffice, the first virtual office worldwide application for mobile devices, available in the Apple App Store, in the Android Market and optimized for other smartphones.

Analysing the themes presented at the International Conference and the new consumption tendencies, one concludes that Portugal, despite its reduced market, presents a good performance at this level, not only at a facilities quality level but also in to what concerns the innovation and adoption of new concepts in expansion throughout the world, like coworking, for example. Portugal presents surely one of the highest growth taxes of Europe in what concerns the opening of coworking spaces, not only in Lisbon and Oporto, showing that our entrepreneurs are aware of this market’s evolution, which is no longer an exclusive of the entrepreneurs working within four walls and in one place. Today the Office is where you want it: with all the advantages at the balance level between your personal and professional life, productivity, costs rationalization and mobility increase.

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